Fyona Seguin

XM Coach
An immersive online coaching platform centred around experience management.

Mission: to empower agents of change within organisations, by harnessing the power of human experience to transform business and drive cultural change.


Route 1
New-spin Knowledge
Route 2
Fill the Gaps
Route 3
Warm Authority

We explored various design routes taking into consideration target audience, industry and core values. We focus on placing human experience at core, putting a playful and personal spin on education whilst injecting trust and expertise into the brand’s communcation. 

We combined the visual aesthetics of route 1’s modern and playful logo with route 2’s skin tone-based colour palette highlighting our human-centred brand values. The typography conveys deeper roots within education using a traditional serif font.

Series of printed deliverables including business cards, letterheads and envelopes, as well as an online presentation template, logo, and brand guidebook.