XM Coach
An immersive online coaching platform centred around experience management on a mission to empower agents of change within organisations, by harnessing the power of human experience to transform business and drive cultural change.



Design Route
The explored design routes considered audience, industry and core values,focusing on placing human experience at core with a playful and personal spin on education whilst injecting trust and expertise into the brand’s communication. 


Brand Identity

Combining a modern and playful logo with a skin tone-based colour palette  highlights the human-centred brand values. The typography conveys historical roots within education using a traditional serif font.

Deliverables
Deliverables include business cards, letterheads and envelopes, as well as an online presentation template, logo, and brand strategy & identity guidelines.